The majority of homebuyers are satisfied with their home-buying experience; 89 percent would use their agent again or recommend him or her to others.
Relationships that sour may be few and far between, but they do happen.
Do you want to keep your buyers from heading for the hills? Here are seven behaviors to avoid if you don’t want to be fired by your buyer clients.
Buyers should expect to hear from their agents regularly throughout the course of their real estate transaction.
Slow or near-extinct communication sends a message to your buyers that their transaction is not important to you.
Not advocating for your buyers’ interests
When buyers purchase a home, they put their financial livelihood in the hands of their agent. As a real estate agent, you are expected to negotiate on their behalf and represent their interests throughout the transaction.
Compromising your buyers’ financial livelihood for the sake of your own paycheck will get you fired — and, likely, an ethics complaint.
Real estate is a business built on trust and relationships. Buyers want to work with an agent they trust. It doesn’t matter if you are a top producer or if you are endorsed by the town celebrity.
If you aren’t trustworthy, your reputation is not worth the cost of the postcard your accolades are printed on.
Not connecting with your buyers
Like many business relationships, buyers want to do business with agents they have a connection with.
Not every buyer you come across during your real estate career is going to feel like you are a good fit to handle their business. There is plenty of business to go around. Dust yourself off, and move on.
Only sometimes listening to your clients
Every buyer has different motivations and needs when purchasing a home. When buyers don’t feel heard, the agent loses their trust. When you lose your buyers’ trust, you have lost the transaction.
Not problem solving
A buyer’s agent needs to be able to solve problems that arise during the transaction. Some buyer transactions are harder than others.
Buying a home is like a puzzle. Every transaction is different, and each comes with its own unique set of pieces.
It’s the agent’s job to put all of the pieces of the puzzle together and solve problems that come along.
Showing up late for appointments, speaking poorly of other parties in the transaction or not being prepared are a few examples of lacking professionalism.
A buyer may see an agent who demonstrates lack of professionalism as inexperienced or unprepared.
With emotions running high, real estate transactions are susceptible to unhappy endings.
Avoid these behaviors during your buyer’s transaction and have them singing your praises instead of running for the hills.
Give yourself the tools to own the new year at Connect New York, Jan 22-26, 2018